Innerly Analytics Setup
A flawless analytics stack is the backbone of AI-powered SEO. By wiring GA4, GSC, GTM and Looker Studio into Innerly, you:
- Attribute every visit organic, paid, LLM citation or referral
- Measure true ROI on content clusters and keyword groups
- Spot cannibalisation & funnel leaks before they cost you growth
Miss a connection and you lose data, context and budget. Follow the quick steps below to go live in < 15 minutes.
Pre-Setup Checklist
Before starting, ensure you have:
- Admin or Editor role in GA4 (Admin only needed for service accounts)
- Google Tag Manager container access (Publish permissions)
- Google Analytics 4 property ID (format: G-XXXXXXXXXX)
- Browser with cookies enabled for Google services
- Google Search Console ownership verified
- 10-15 minutes for full setup
Prerequisites & Platform Requirements
5-Minute Setup Guide
Step 1: Connect Google Analytics 4 to Innerly AI
- Navigate to GA4 > Admin > Account Access Management
- Click "+" and add analytics@innerly.ai & mt@innerly.ai with Editor rights
- We auto-create custom events (scroll, read-depth, CTA click)
- Verify: Check Realtime report for "innerly_setup_test" event
Step 2: Grant GTM Access for Content Performance Tracking
- Open GTM > Admin > User Management
- Add same emails with Editor access
- Our tag templates publish without dev time
- Look for "Innerly Analytics Suite" folder in your workspace
Step 3: Google Search Console API Setup
- Go to Search Console > Settings > Users and permissions
- Add users as Full User (not Restricted)
- Verify domain property (not URL prefix)
- Enable API: console.cloud.google.com > APIs > Search Console API
Step 4: Enable Analytics Dashboards
- Share your Looker Studio with view/edit access
- If using BigQuery, grant BigQuery Data Viewer role
- We push a ready-made "Content → KPI" report template
- Historical data backfill begins automatically
Step 5: Activate CRM Sync (optional)
- Generate read-only API token in your CRM
- HubSpot: Settings > Integrations > Private Apps
- Salesforce: Setup > Apps > Connected Apps
- Innerly ties article readers to leads/ARR
Setup Validation Checklist
After setup, verify everything is working:
- ✓ GA4: Check Realtime report - you should see "innerly_setup_test" event
- ✓ GSC: Verify "innerly-bot" appears in Settings > Users
- ✓ GTM: Look for "Innerly Analytics Suite" folder in your workspace
- ✓ Test: Visit your site and check if events fire in GA4 DebugView
Troubleshooting Common Issues
"Permission denied" when adding analytics@innerly.ai & mt@innerly.ai
Solution: You need an Editor role, not Viewer. Check Account > Access Management
"No data flowing from GSC"
Solution:
- Verify domain property (not URL prefix)
- Check Search Console Settings > Users and permissions
- Ensure API is enabled: console.cloud.google.com > APIs
"GTM changes not appearing"
Solution: Clear GTM preview mode, publish to Live container
Corporate IT Restrictions
- Service account creation may require IT approval
- Email domain whitelisting for @innerly.ai
- GTM publishing might need DevOps review
- API access could be blocked by firewall
Performance Auditing
Before launch we run:
- Ahrefs / Semrush: benchmark backlink health & keyword gaps
- PageSpeed Insights: improve CLS, FID, LCP → Core Web Vitals green - 25% faster crawl
- Custom LLM Visibility Scan: identify prompts where you're missing in ChatGPT, Perplexity, Claude
FAQs: Analytics & Tracking
Q1: Why does Innerly need GA4 and GSC access?
Both datasets combined reveal how search queries translate into on-site engagement and conversions, critical for cluster AI SEO optimisation.
Q2: What if my company uses Adobe Analytics?
We can map Adobe events into BigQuery; GA4 remains preferred for enhanced measurement API.
Q3: Will Innerly alter my existing GTM containers?
No. We publish in a dedicated workspace folder, so your current tags stay untouched.
Q4: How soon will dashboards populate after setup?
Initial metrics appear within 2-4 hours; full historical backfill (14 months GA4, 16 months GSC) arrives in ~48 hrs.
Q5: Does this process meet GDPR/CCPA?
Yes. Innerly only processes aggregated, anonymised data and signs a DPA on request.
Q6: What if I only have Viewer access in GA4?
Request Editor access from your GA4 admin. Viewer access cannot share data with external tools.
Q7: What data does Innerly actually pull from GA4?
Page views, user engagement time, scroll depth, and any existing conversion events.
Q8: Can I revoke access later?
Yes. Remove users from GA4 > Admin > Account Access Management anytime.
Q9: What happens if I disconnect GA4 from Innerly?
Historical data remains in your dashboards, but real-time updates stop. Reconnect anytime to resume.
Q10: How much historical data does Innerly analyze?
GA4: Up to 14 months / GSC: Up to 16 months / CRM: Up to 24 months
Last updated: July 2025