Pre-Setup Checklist

Before starting, ensure you have:

• Admin or Editor role in GA4 (Admin only needed for service accounts)
• Google Tag Manager container access (Publish permissions)
• Google Analytics 4 property ID (format: G-XXXXXXXXXX)
• Browser with cookies enabled for Google services
• Google Search Console ownership verified
• 10-15 minutes for full setup

Prerequisites & Platform Requirements

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5-Minute Setup Guide

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Step 1: Connect Google Analytics 4 to Innerly AI

1. Navigate to GA4 > Admin > Account Access Management
2. Click "+" and add analytics@innerly.ai  & mt@innerly.ai  with Editor rights
3. We auto-create custom events (scroll, read-depth, CTA click)
4. Verify: Check Realtime report for "innerly_setup_test" event

Step 2: Grant GTM Access for Content Performance Tracking

1. Open GTM > Admin > User Management
2. Add same emails with Editor access
3. Our tag templates publish without dev time
4. Look for "Innerly Analytics Suite" folder in your workspace

Step 3: Google Search Console API Setup

1. Go to Search Console > Settings > Users and permissions
2. Add users as Full User (not Restricted)
3. Verify domain property (not URL prefix)
4. Enable API: console.cloud.google.com > APIs > Search Console API

Step 4: Enable Analytics Dashboards

1. Share your Looker Studio with view/edit access
2. If using BigQuery, grant BigQuery Data Viewer role
3. We push a ready-made "Content → KPI" report template
4. Historical data backfill begins automatically

Step 5: Activate CRM Sync (optional)

1. Generate read-only API token in your CRM
2. HubSpot: Settings > Integrations > Private Apps
3. Salesforce: Setup > Apps > Connected Apps
4. Innerly ties article readers to leads/ARR

Setup Validation Checklist

After setup, verify everything is working:

• ✓ GA4: Check Realtime report - you should see "innerly_setup_test" event
• ✓ GSC: Verify "innerly-bot" appears in Settings > Users
• ✓ GTM: Look for "Innerly Analytics Suite" folder in your workspace
• ✓ Test: Visit your site and check if events fire in GA4 DebugView

Troubleshooting Common Issues

"Permission denied" when adding analytics@innerly.ai & mt@innerly.ai 

Solution: You need an Editor role, not Viewer. Check Account > Access Management

"No data flowing from GSC"

Solution:

1. Verify domain property (not URL prefix)
2. Check Search Console Settings > Users and permissions
3. Ensure API is enabled: console.cloud.google.com > APIs

"GTM changes not appearing"

Solution: Clear GTM preview mode, publish to Live container

Corporate IT Restrictions

• Service account creation may require IT approval
• Email domain whitelisting for @innerly.ai
• GTM publishing might need DevOps review
• API access could be blocked by firewall

Performance Auditing

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Before launch we run:

• Ahrefs / Semrush: benchmark backlink health & keyword gaps
• PageSpeed Insights: improve CLS, FID, LCP → Core Web Vitals green - 25% faster crawl
• Custom LLM Visibility Scan: identify prompts where you're missing in ChatGPT, Perplexity, Claude

FAQs: Analytics & Tracking

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Q1: Why does Innerly need GA4 and GSC access? 

Both datasets combined reveal how search queries translate into on-site engagement and conversions, critical for cluster AI SEO optimisation.

Q2: What if my company uses Adobe Analytics? 

We can map Adobe events into BigQuery; GA4 remains preferred for enhanced measurement API.

Q3: Will Innerly alter my existing GTM containers? 

No. We publish in a dedicated workspace folder, so your current tags stay untouched.

Q4: How soon will dashboards populate after setup? 

Initial metrics appear within 2-4 hours; full historical backfill (14 months GA4, 16 months GSC) arrives in ~48 hrs.

Q5: Does this process meet GDPR/CCPA? 

Yes. Innerly only processes aggregated, anonymised data and signs a DPA on request.

Q6: What if I only have Viewer access in GA4? 

Request Editor access from your GA4 admin. Viewer access cannot share data with external tools.

Q7: What data does Innerly actually pull from GA4? 

Page views, user engagement time, scroll depth, and any existing conversion events.

Q8: Can I revoke access later? 

Yes. Remove users from GA4 > Admin > Account Access Management anytime.

Q9: What happens if I disconnect GA4 from Innerly? 

Historical data remains in your dashboards, but real-time updates stop. Reconnect anytime to resume.

Q10: How much historical data does Innerly analyze? 

GA4: Up to 14 months / GSC: Up to 16 months / CRM: Up to 24 months

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